Spectrum Website
Customer-facing Spectrum web experience at Simply Staking. Development ownership from Figma to live data, SEO, and analytics.
Context & Challenges
Spectrum needed a customer-facing web experience that could keep up with marketing and product changes without the implementation becoming the bottleneck.
I owned the development side: turning designs into a reliable Next.js surface and connecting it to the services that powered live product data.
The Approach
I implemented the pages from Figma, wired service integrations for live data, and applied metadata and SEO guidance from the SEO analyst.
Across the engagement I shipped three complete redesigns ordered by the design and marketing teams. Same product surface, repeatedly rebuilt to match new direction.
I also implemented Google Analytics and Google Tag Manager so measurement stayed aligned with the marketing stack.
Outcomes
Spectrum's public site stayed shippable through multiple redesign cycles, with development ownership covering UI implementation, integrations, SEO metadata, and analytics instrumentation.